5 Reasons to Include Google Reviews on Your Company’s Website

Google Reviews has become an essential tool for small businesses. In highly competitive industries, it’s hard to stand out and create a unique value proposition, so many customers turn to the opinions of others for information. Including these reviews on your company’s website not only enhances your online reputation but can also attract more customers and increase your sales.

90% of users check reviews from local businesses before making the decision to buy


Increases Customer Trust

Google Reviews are authentic testimonials from real customers. When visitors to your website see these reviews, they feel more confident in your business. The transparency and authenticity provided by the reviews can be crucial in helping a potential customer choose your services or products.

Imagine you have a local restaurant. A potential customer visits your website and sees several positive Google reviews about the quality of your food and excellent customer service. These opinions can be the deciding factor for the customer to make a reservation at your restaurant (if you feel related to this example, you can read our article on improving restaurant reviews).

Improves Your Website’s SEO

Including Google Reviews on your website can improve your search engine ranking. Google values user interaction and user-generated content. By displaying these reviews on your site, you increase the chances of appearing in the top organic search results.

Valuable Feedback to Improve Your Business

Google Reviews provide valuable feedback that you can use to improve your products or services. By showcasing these reviews on your website, you demonstrate that you value your customers’ opinions and are willing to continuously improve. There is no greater virtue than transparency if it is shown honestly and consistently.

Increases Conversion Rates

Positive reviews can be the push a customer needs to make a purchase. Seeing other customers’ positive experiences can significantly increase your website’s conversion rate and lead to action based on your business nature.

Facilitates Decision Making

For many customers, reading other users’ opinions is a crucial part of the decision-making process. By including Google Reviews on your website, you provide the information that customers need to make an informed decision easily and accessibly.

Here is an example of Localboss and its website:

Includes the ability to filter reviews across different platforms and is featured on the main page as a section

How to Include Google Reviews on Your Website

All this sounds great. If I’ve convinced you to create a section on your website for reviews, now the technical challenge appears. Here are some tips and advice on the different options you have for implementation:

  • Review Widgets: Whether you have your own domain or use platforms like WordPress (or any other site) to host your website, use available widgets or plugins to display Google Reviews on your homepage. My personal recommendation is the one offered by Trustmary.
  • Screenshots: Show screenshots of particularly positive reviews. While this may not be the most efficient option, if you want to focus on telling stories about your customers through testimonials, including screenshots can be a good choice.
  • Dedicated Section: Create a specific section on your website to showcase your customers’ reviews. Instead of displaying them on the main page, create a menu section dedicated to this aspect. This can show the impartance you give to customer’s opinion.


Including Google Reviews on your company’s website is an effective strategy to increase customer trust, improve your SEO, and boost conversion rates. Additionally, it provides valuable feedback to keep improving your business.

Leverage the power of customer opinions and take your business to the next level. Don’t underestimate the impact of Google Reviews!

A little piece of advice to end: taking control and impoving your Google Reviews has never been easier with the Localboss app. Get more information on our website!

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