The latest quick-hack trend is to attack businesses with 1 star fake reviews asking for amazon gift cards in exchange.
Tracking your reviews is critical to determining whether your business is facing some threats (lose the current rating) or to benefit from opportunities (increase your rating faster!).
It also helps you understand your baseline and quickly identify when your rating is drifting (and why).
Tracking your reviews also will naturally help you set targets, and you will intuitively push to reach them.
Google has been warning us for a long time that they were shutting down the Google My Business app in July 2022: