Tracking your reviews is critical to determining whether your business is facing some threats (lose the current rating) or to benefit from opportunities (increase your rating faster!).
It also helps you understand your baseline and quickly identify when your rating is drifting (and why).
Tracking your reviews also will naturally help you set targets, and you will intuitively push to reach them.
Google has been warning us for a long time that they were shutting down the Google My Business app in July 2022:
Few years ago Google introduced a very cool feature for Local Business Owners: a chat to allow customers (specially the ones considering buying from us) to chat with businesses from Google Maps. This is called Google Business Messages and has it’s own entity in Google.
When we meet a new local business owner the first thing they ask us is always the same: “Can you remove my 1 star reviews?”. No, we can’t, but we can tell you how to deal with them to turn them around or at least minimise their impact.
They say that “A happy customer tells a friend; an unhappy customer tells the world”. The problem is that they tell the world and also post it on Google Maps, ruining our Real Score and Rating trends.
Today we are going to find out what’s the real damage, and see a couple of scenarios of what’s the impact of a negative review and what it takes to recover from it.
How does Google calculate the score that shows in our business listing? You guessed it: it’s a basic round up of the average reviews score, which is calculated as explained in this post.
Google is launching expanded review forms for the Hotel, Restaurant and Attraction categories and this is what you have to know about.
Trustpilot, Google Maps, Ekomi, Tripadvisor, Google Merchant Reviews… there are hundreds of review platforms out there, but they are not all the same and they are not aimed to do the same. In this series of posts we will learn what platform is best to achieve our goals, starting today with platforms that can give us the stars rating in the results snippet in our SERPs.
It’s hard to believe that we launched the first public app exactly 3 months ago, on March 2022. That was our MVP and we had no idea of what the reaction would be. Now, 3 months later, we are delighted to announce that the MVP has had an amazing success and we are moving on to the next phase: monetization.
10-06-2022 Update: Barry Schwartz recently wrote about this topic 30-06-2022 Update: I found this great post from Joy Hawkins on the topic Has it happened […]