For years, you’ve heard us say: “At Localboss, we don’t automate review responses.”
This wasn’t because we dislike AI, but because the way it has been used until now (ChatGPT + prompts + templates) never gave us enough peace of mind for something as sensitive as a business’s reputation.
It messes things up, makes you sound canned, and sends the wrong message to the customer.
That’s why we’ve offered it, but strictly at your own risk. Never automatic, because the reputation of your brand is sacred to us.
But… with Google Gemini and its ability to create intelligent agents, the game has changed completely. It has absolutely blown our minds. Here, we finally saw a clear opportunity.
The first Localboss agent
For the first time, it made sense to offer a genuine sidekick for review management:
✔ without losing personality
✔ without sounding like everyone else
✔ with real, continuous learning
✔ without risking your reputation
✔ and without giving up the valuable insights we gain from reviews, good and bad.
This is how Cintia was born: an intelligent review management agent.
“But isn’t it all just AI in the end?”
That’s a great question. The short answer: not all AI is the same. Automating with ChatGPT means passing it a review and telling it “respond in this tone” based on 3 or 4 parameters. A Gemini agent, on the other hand, is a model that is trained on your business: your past responses, your templates, your operations manual, your menu…
Cintia, our agent, doesn’t just rely on “if X is mentioned, say Y” rules. It’s proactive: it detects which reviews are important enough (whether they are very bad or very good) to merit special handling, and suggests how to approach them (Human In The Loop).
When it spots a review that it considers delicate or potentially damaging to your reputation, it categorizes it as “Human Required,” making it the first one you see and manage. In other words, it finds the needle in the haystack for you. With our filter system, detecting them is super easy.
And the most interesting part: it continuously learns from every response and every team correction. I know, it sounds incredible, but it’s truly amazing.
If you care about your brand’s voice, let us show you how it works—we hope you’re as blown away as we are:
When you enter a new review, it will suggest a response and indicate what the response was based on. In this case, it uses past positive reviews and the content of the current review. If you create response templates in Localboss, the agent will prioritize them in its suggestion, as they were written by you.
Commitment to in-house development and security
Since we work with Google reviews and services like Google Cloud Platform, operating our agents on Gemini (there will be more!) allows us to centralize more of our technology within the Google ecosystem itself, reducing dependencies, outages, and security risks associated with external platforms.
Answer Google Reviews Risk-Free
Who is Cintia for?
If you just want to forget about reviews, Cintia is not for you.
Cintia is designed for businesses that view reviews as an engine for conversion and learning, not just a procedural task—one that impacts the whole team. Reputation is everyone’s business, which is why Cintia supports Marketing, Operations, Communications, and Front-of-House staff.
Combined with Localboss’s delegated users, it becomes another member of the team.
At a time when generic automation has been overused, we believe the big opportunity lies in differentiating yourself through how you respond. It’s about recovering your brand’s personality and personal touch.
How can I try Cintia?
Cintia works very similarly to ChatGPT credits. When you go to respond to a review in Localboss, if you don’t have Cintia credits, you’ll see a link to purchase and try them. Each suggestion will consume one credit.
If you try it and aren’t convinced, contact us to switch back to ChatGPT.
In conclusion, if you’re noticing your tone starting to sound canned and too similar to your competition’s, and you’d like to explore a different way to use AI, we’d be happy to dedicate 15 minutes to show you what we’re doing with Cintia at Localboss.
